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Sept. 23, 2022

Competitive Linguistics

Competitive Linguistics

Kevin has returned and he's already ranting and raving! This week, the SKoop gang discusses the latest Premier's approval rankings which have Scott Moe at the top of the list (and poor Heather Stefanson at the very bottom). Next they discuss the "by-election about nothing" in Saskatoon Meewasin, what the campaigns are actually doing during Get Out the Vote (GOTV), and give final predictions for that race. Finally they wrap things up by taking listeners behind the curtain and into the world of political branding and messaging: how is a party's slogan and campaign message determined? How much polling and focus group work goes into building that brand? Why does the Sask Party always use the words strong and growth in their messaging? Sally and Kevin both provide excellent insights, as always! 


  • Kevin Doherty, former Saskatchewan Party MLA and cabinet minister, and current Senior Strategy Advisor at Prairie Sky Strategy; 
  • Sally Housser, NDP insider and former Saskatchewan NDP chief of staff, and current Senior Manager, Public Affairs at Canadian Strategy Group; and 
  • Dale Richardson, podcaster and former director of communications for the Saskatchewan Party. 

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Music is "Highway 94" from Blue Dot Sessions.